Effective Date: 05.12.2025
1. Introduction
Welcome to The Magic Apothecary (“we,” “our,” or “us”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website and shop with us.
Our business is based in the European Union, and we comply with the EU General Data Protection Regulation (GDPR). However, since we sell products globally, this policy also addresses international data processing and privacy rights.
2. Data Controller
The data controller responsible for your personal data is:
The Magic Apothecary
Address: Mijas, Malaga 29649, Spain
Email: info@themagicapothecary.com
Phone: +34 638 103 068
Contact page: Contact us
3. Information We Collect
We collect the following personal data to provide and improve our services:
Identity Data: Name, date of birth (if applicable)
Contact Data: Email address, shipping and billing address, phone number
Account Data: Username, password (if you create an account)
Payment Data: Payment card information (processed securely via third-party payment providers)
Order Data: Details of products purchased, order history
Technical Data: IP address, browser type, device information, cookies and tracking data
Marketing Data: Preferences regarding marketing communications
4. How We Collect Your Data
When you create an account or place an order on our website
When you subscribe to newsletters or marketing emails
Through cookies and similar tracking technologies
From third-party service providers (payment processors, analytics tools)
5. Why We Process Your Data and Legal Basis
| Purpose | Legal Basis |
|---|---|
| To fulfill your orders | Performance of a contract |
| To communicate with you | Legitimate interest or Consent |
| To comply with legal obligations | Legal obligation |
| To improve our website and services | Legitimate interest |
| To send marketing emails (if consent given) | Consent |
6. International Data Transfers
Your data may be transferred and processed outside the European Economic Area (EEA). We ensure that such transfers comply with applicable laws and are protected by appropriate safeguards, such as Standard Contractual Clauses approved by the European Commission.
7. Sharing Your Information
We may share your data with:
Service providers (payment processors, delivery companies, IT providers)
Regulatory authorities if required by law
Marketing partners (only with your consent)
Other third parties with your explicit consent
8. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined above, including legal and accounting requirements. After this period, your data will be securely deleted or anonymized. For additional information about order-related retention and records, see our Terms & Conditions.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
Access your data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict or object to processing
Data portability
Withdraw consent at any time (where processing is based on consent)
Lodge a complaint with a data protection authority
To exercise these rights, please contact us at info@themagicapothecary.com or via our Contact page.
10. Cookies and Tracking
We use cookies and similar technologies to improve your experience, analyze traffic, and provide personalized content. You can manage cookies through your browser settings and any cookie banner choices available on the site.
11. Security
We implement technical and organizational measures to protect your personal data from unauthorized access, alteration, or loss.
12. Children’s Privacy
Our services are not intended for children under 16 years old, and we do not knowingly collect data from children under this age.
13. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of significant changes by posting the updated policy on our website.
Helpful links
Shipping & returns
Order tracking
Terms & Conditions
Contact Us
If you have questions about this Privacy Policy or your personal data, please contact us at:
Email: info@themagicapothecary.com
Phone: +34 638 103 068
Contact page: Contact us